Start with context
Understand the business, audience, team, and constraints before prescribing the answer.
About Feeling Social
Senior experience. Direct collaboration.
Feeling Social was built for organizations that need seasoned marketing perspective, creative curiosity, and hands-on partnership—without adding unnecessary complexity.
Why we exist
The work is better when thinking and doing stay connected.
Some partners deliver a deck and step away. Others execute before asking the right questions. Feeling Social connects the two: strategic direction informed by the realities of people, culture, channels, teams, and delivery.
That means asking better questions, making complexity useful, and staying close enough to the work to help it move.
Meet the founder
Raizel Lopez
A multidisciplinary marketer with culture in the frame.
Raizel brings more than 12 years of experience spanning marketing, communications, social media, digital experiences, content, multicultural marketing, and project management.
A significant portion of her career was spent working with Universal Destinations & Experiences across marketing, communications, social media, content innovation, multicultural and international marketing, and digital and web experiences.
That breadth shapes Feeling Social’s approach: see the whole system, understand the audience, respect the details, and create a practical path from idea to execution.
Raizel’s prior professional experience is presented as founder background and should not be interpreted as Feeling Social client work.
How we work
A senior partner who can zoom out—and lean in.
Make it clear
Turn complexity into focused choices, useful plans, and work people can act on.
Stay curious
Bring cultural awareness, creative thinking, and an openness to what the work can become.
Move with intent
Keep strategy connected to execution so good thinking makes it into the world.
Let’s work together
Bring senior perspective to what comes next.
Tell us what you’re building, where the work is getting stuck, and what kind of support would help move it forward.
Start a conversation