Strategy & channels
Social media strategy, digital marketing, content strategy, influencer marketing, and paid social.
Experience behind the work
Built across big moments and complex systems.
Clients who hire Feeling Social gain access to more than 12 years of founder experience across major brands, digital ecosystems, multicultural audiences, and high-profile launches.
12+
Years across disciplines
A perspective shaped by the whole marketing ecosystem.
Founder Raizel Lopez has worked across marketing, communications, social media, content, multicultural marketing, digital experiences, and project management—building the range to see how each discipline affects the others.
Career context
Experience inside a global entertainment and destination brand.
A significant portion of Raizel’s career was spent working with Universal Destinations & Experiences across marketing, communications, social media, content innovation, multicultural and international marketing, and digital and web experiences.
This experience included work associated with Universal Orlando Resort digital experiences, hotel and resort web experiences, new hotels connected to Epic Universe, Halloween Horror Nights digital and content initiatives, Discover Universal content, multicultural and LATAM campaigns, Spanish and Portuguese marketing and content initiatives, and major theme park and entertainment launches.
This is Raizel Lopez’s prior professional experience. It is not presented as Feeling Social client work, and no endorsement or formal affiliation is implied.
The range behind the perspective
Content & communications
Communications, PR collaboration, UX and UI copywriting, and website content strategy.
Digital experiences
A/B testing, digital project management, and complex web and content ecosystems.
Culture & markets
Multicultural, US Hispanic, LATAM, bilingual English and Spanish, localization, transcreation, and international marketing.
Industries & moments
Hospitality, tourism, entertainment, destination marketing, and high-profile launches.
What that means for clients
Senior thinking that understands the real work.
Complex organizations require more than a strong idea. They require stakeholder alignment, cultural awareness, channel fluency, operational judgment, and the ability to keep moving when the brief evolves.
Feeling Social brings that experience into a focused, flexible partnership—close to the strategy and close to the execution.
Let’s work together
Put senior, multidisciplinary experience behind the next challenge.
Tell us what you’re building, where the work is getting stuck, and what kind of support would help move it forward.
Start a conversation