Prior professional experience · Universal Orlando Resort
Scripted Multicultural Video
Entertainment-led video concepts created to connect brand experiences with English- and Spanish-speaking audiences.
The work
A clear idea, shaped for its audience and channel.
Objective
Translate audience insights and destination experiences into concise, platform-ready video stories.
Strategic approach
The work uses attraction-led stories, character moments, and culturally specific humor to make brand content feel native to social video without losing the broader voice of the destination.