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Prior professional experience · Universal Orlando Resort

Holidays vs. HHN

A social-first creative concept that brought two major seasonal experiences into one playful cultural conversation.

Contribution
Creative and content strategyCampaign writingCreative leadership
Discipline
Campaign strategy · Social voice
Context
Work completed during previous employment
Colorful Holidays vs. HHN social campaign artwork featuring seasonal typography and illustrated characters.

The work

A clear idea, shaped for its audience and channel.

Objective

Create a distinctive social idea around two contrasting seasonal experiences while protecting the voice of each event.

Strategic approach

The concept treated the holidays and Halloween Horror Nights as recognizable personalities in the same conversation. Strategy and writing turned the contrast into a flexible social premise rather than a one-off post.

Vertical social campaign artwork from the Holidays vs. HHN activation.

Selected campaign execution from Raizel Lopez’s prior professional portfolio.

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