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Prior professional experience · Universal Orlando Resort

#UniversalAtHome

Keeping the relationship with a destination active when audiences had to experience it from somewhere else.

Contribution
Creative and content strategyCampaign writingContent leadership
Discipline
Campaign strategy · Content system
Context
Work completed during previous employment
Universal at Home campaign graphic from Raizel Lopez’s prior professional work.

The work

A clear idea, shaped for its audience and channel.

Objective

Give audiences a relevant way to stay connected to the Universal Orlando experience beyond the destination.

Strategic approach

The campaign shifted social content from promoting a visit to helping the community recreate recognizable moments at home. The idea created room for useful, participatory, and entertaining stories under one clear platform.

Selected Universal at Home social content displayed as part of the campaign case study.

Selected campaign execution from Raizel Lopez’s prior professional portfolio.

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