Prior professional experience · Universal Orlando Resort
Influencer Marketing at Universal Orlando Resort
Creator collaborations shaped around the talent, the audience, and the experience—not a one-size-fits-all formula.
The work
A clear idea, shaped for its audience and channel.
Objective
Create culturally relevant entertainment content for Spanish-speaking and Latin American audiences through distinctive talent partnerships.
Strategic approach
Each execution found a natural intersection between the featured personality and the destination. The collection ranges from attraction-led storytelling to entertainment formats designed for the creator’s established audience.